3 Things to Know This Week: Breast Cancer Awareness Month

Category: Mums Corner

We are well into the month of October and this month we put this spotlight on breast cancer.


‘Every Woman Matters’

Did you know that breast cancer is the most common form of cancer for women in Singapore? According to statistics from the National Registry of Disease Office,it was estimated that 1 in 14 women in Singapore will develop the condition before the age of 75. However, as the numbers from the Health Promotion Board has shown,less than 40% of eligible women in Singapore have participated in crucial screening mammogram.


With the theme “Every Woman Matters”, the Breast Cancer Awareness Month 2018 Organising Committee aims to portray the important truth that it could happen to any woman. So be sure to do what you can and take necessary early detection measures to tackle the condition across all age groups.



So ladies, go do it. You won’t regret it.”

- Mrs Noor Quek, President, Breast Cancer Foundation




To further emphasise the importance of breast checks, a television commercial (TVC) featuring breast cancer survivors, caregivers and volunteers of BCF from all walks of life has been rolled to raise awareness of the condition.


Estee Lauder Continues its Fight Against Breast Cancer

It has been 26 years since Evelyn H. Lauder co-created the iconic Pink Ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign. And this year, the campaign is creating urgency around the need to act now through a simple but universal call: it’s #TimeToEndBreastCancer.


Breast cancer knows no boundaries – no matter who you are or what you do, anyone can be affected by this disease. With that, TheEstée Lauder Companies firmly believe that “it’s time to fund more research, education and medical services that bring us closer to a cure, and give patients all over the world more time to live better, healthier lives.”



To emphasise just how life-changing this disease can be, The Estée Lauder Companies’ Breast Cancer Campaign has released a powerful video series titled, “Seconds Matter.”



If you’re shopping at any of the Estée Lauder brands, be sure to show your support by purchasing the Pink Ribbon products or by simply donating to the Breast Cancer Research Foundation®.


From left: Origins Breast Cancer Campaign Hand & Mind Relief, Estée LauderAdvanced Night Repair Synchronized Recovery Complex II, Bobbi Brown Pinks with Purpose Lip Color Duo



Pink Ribbon Walk 2018

Over the weekend, the Breast Cancer Foundation launched Breast Cancer Awareness month with the Pink Ribbon Walk 2018. It was held at Singapore Sports Hub and for the first time close to 1,900 participants sported pink caps in the Pink Ribbon Groove. The 1,900 caps symbolised the more than 1,900 women each year who are diagnosed with breast cancer in Singapore.


“I am blown away by the amazing spirit displayed today at my first event as BCF’s Patron. My sister passed away from breast cancer, so this is a very meaningful cause to me. Breast cancer affects not only the body, but also the mind. Emotional support is crucial, which is why family, friends, and support groups such as those offered by BCF make a huge difference in the fight against breast cancer, as well as early detection through regular breast checks. Seeing the turnout today is a wonderful sign of encouragement and I am heartened by the work that BCF has been doing in our community to save lives and breasts.”

- Ms Indranee Rajah, Minister in Prime Minister's Office, Second Minister for Education and Finance, and Patron of BCF



Thanks for sharing!